Aarita is a homegrown online clothing brand . We bring traditional Indian artisan techniques into sharp , contemporary focus , and deriving designs inspiration from India`s rich heritage to treading along the path of sustainable conscientious fashion.

Each of our pieces are crafted keeping in mind to embrace your feminine side . We believe that all bodies are remarkable and all women`s are extraordinary. 

Archana Choudhary is the Founder and head designer of Aarita . Her vision to provide you the fashion venture which brings you a collection mixed with tradition and trend.

Our brand`s main motive is embrace and nurture your feminine side . 

All our clothes are made in Jaipur and handmade with love especially for you.